As we approach the mid-point of the decade, it’s clear that digital marketing has irrevocably changed business-to-business (B2B) marketing. Technology advancements combined with changing buyer behaviors has shifted how companies reach and interact with their target audiences—businesses must now use digital strategies if they want to remain competitive in today’s ever-evolving market. This post will explore five specific ways digital marketing is transforming B2B industries, as well as provide a look ahead at what we can expect out of this critical part of the sales funnel by 2023. Ready? Let’s dive into just how digital tactics are transforming one aspect of your business operations!
1. Video Marketing:
Video content has begun to dominate digital marketing campaigns. It’s estimated that more than two-thirds of all online traffic will come from video by 2023, making it one of the most effective ways for health care businesses to reach their target audiences. A top digital marketing agency advised that when creating videos, healthcare organizations should emphasize story telling and authentic content that resonates with buyers on a deeper level. Additionally, they can leverage interactive features such as “clickable” elements or interactive quizzes to keep users engaged with your brand longer.
2. Content Optimization & Distribution:
Content optimization continues to become increasingly important in the digital marketing realm. San Diego Medical Reputation Management shares that healthcare businesses should focus on optimizing their website, blog posts and social media profiles so they can be easily found and indexed by search engines. Additionally, content distribution has become a major part of digital marketing campaigns. This helps to ensure that healthcare businesses can reach their target audiences on multiple channels, such as email newsletters, social media channels and even word-of-mouth strategies.
3. Social Media Engagement:
Social media engagement should be a key focus for healthcare organizations in 2023. Building relationships with customers is essential for increasing brand loyalty and generating more leads from existing customers–this requires taking the time to interact with them on various platforms where they are already active, such as Facebook, Twitter or LinkedIn. SEO Agency Los Angeles added that leveraging influencers can be an effective way to gain more visibility and credibility amongst potential patients who may not have heard of your practice before.
4. Paid Media:
Paid media is a great way for healthcare businesses to access larger audiences, drive more traffic to their website and increase lead generation efforts. Additionally, it can be used to test new campaigns or target specific demographics in order to reach the right people at the right time with the most relevant message. By 2023, we anticipate that healthcare organizations will continue leveraging paid search and display ads as part of their digital marketing mix.
5. Mobile Marketing:
Mobile technology has become essential in today’s always-connected world–so much so that experts predict mobile usage will account for over 70% of all internet traffic by 2023! Healthcare businesses should prioritize creating mobile-friendly content, optimizing their website for mobile devices and leveraging location-based targeting to reach potential patients near their practice.
6. Voice Marketing:
Voice search is expected to account for one-third of all internet searches by 2023–making it another critical digital marketing channel that healthcare businesses should focus on in order to remain competitive. To take advantage of this trend, organizations should optimize their content with natural language phrases and answer user questions directly within their optimization strategies. Additionally, they can leverage voice assistants such as Alexa or Google Home to provide users with relevant information about the practice or their services when triggered by certain keywords.
Summing Up
In conclusion, digital marketing has completely transformed how healthcare businesses reach their target audiences–and it’s changing even faster than we think! By focusing on the strategies outlined above, healthcare organizations can ensure they remain competitive and stay ahead of the curve in 2023. From content optimization and distribution to leveraging voice marketing, digital is the future of healthcare promotion–and it’s time to get on board!
