google-site-verification=rJFSd6GjSCNXuW0mWGgbOipG7Xab_tiNq5MGVi7LTzI Using Content Automation in Your Marketing Strategy - Tricky Magazine
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Using Content Automation in Your Marketing Strategy

Zurnain Abbas by Zurnain Abbas
January 28, 2023
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If you’re interested in getting more done in your marketing strategy, you might want to consider incorporating content automation. This process will save you time and effort, and it can help to increase your ROI as well.

GetResponse

GetResponse provides a great email marketing platform that allows users to create and send emails and build custom forms. They also have a webinar tool and a chat feature.

You can customize the dashboard of GetResponse to display custom messages and add extra features. It also allows users to check statistics on emails. The company offers customer support in many languages.

GetResponse allows users to segment their list and send it to multiple subscribers at once. It also allows them to test the sender, time, subject line, and other content. It also tests the open, click, and unsubscribe rates of your emails.

GetResponse is compatible with over 180 third-party platforms. This includes popular e-commerce platforms like Shopify and BigCommerce. Users can also integrate their GetResponse campaign with popular CRM systems.

GetResponse offers a 30-day free trial. Customers can also negotiate pricing with the company. Once they sign up for a plan, they can receive discounts.

GetResponse is known for its high-quality templates. They are contemporary and easy to use. Each template is designed to accomplish a specific goal. These templates come with dozens of options.

With GetResponse’s form builder, you can easily create pop-ups that appear on different devices. You can also control the number of seconds before the popup appears.

GetResponse’s form creation tools also allow you to set triggers, customize messages, and display different background images. You can also create different variants of your form and test them in A/B testing.

Quill

Quill is a content automation platform that automatically generates compelling content to improve your online marketing strategy. Its cloud-based technology streamlines complex production processes. This allows clients to achieve better e-commerce results.

The technology is powered by artificial intelligence. With the help of machine learning, it can learn from data. In turn, it produces insights that enhance your business.

Quill engages your customers by giving them what they want. For example, they can post comments or ideas. You can also interact with the community to offer your own perspective.

Quill is also able to automate more mundane tasks like reporting. The company’s cloud-based application transforms Google Analytics data into actionable natural language reports. These are delivered to you in your inbox. Among other things, you’ll learn about your website’s traffic sources, session and page views, referrals, and other key metrics.

One of the biggest challenges faced by marketers is producing engaging web content. This is especially true for e-commerce sites. E-commerce sites need to produce up-to-date product descriptions that are optimized for search and mobile. However, creating multiple long-form content pieces can be costly and time-consuming.

In addition to producing high-quality, personalized narratives, Quill is also able to create a curated news feed. They do this by analyzing articles, aggregating relevant information, and using it to produce relevant news.

Wordsmith

Automated Insights’ Wordsmith is a natural language generation tool that allows users to produce narratives from data. This enables companies to create unique, engaging content and personalized messages. It also helps them achieve business goals such as increasing conversions.

For instance, you can automate an article on a stock market portfolio. You can also use Wordsmith to write a description of a product that will appeal to e-commerce buyers. Also, you can generate an informative article about a video game.

The software can be fed by raw data or Excel spreadsheets. However, there is a paid tier that starts at $250 per month for 1000 articles. This includes 400 credits for plagiarism checks, plus an in-app support team.

Wordsmiths can be used to help you with more complicated tasks, such as interpreting data for your clients. You can use the platform to make data more readable and allocate resources more efficiently.

One of the most useful features of the system is its ability to identify and flag words in the generated narratives. Another feature is its integration with other software solutions.

Automated Insights’ Wordsmith has an open API that gives other businesses access to its capabilities. As such, it’s easy to customize your system to meet your specific needs. A Wordsmith Enterprise package offers a full suite of integrations, as well as unlimited content creation.

Tags: content automation
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